April 2019

All posts from April 2019

Learn the Sports Agent Business

on April 16, 2019

Welcome to our Sports Agent Training Academy where we help aspiring sports agents reach the next level.

Our training program provides the opportunity to learn the business, evaluate talent, work with athletes, pursue marketing deals and much more.

We provide a wide range of educational resources including videos, online courses and personal mentorship programs to help further your career. Plus, we’re here to help you with recruiting, marketing and building your own book of clients… all under our Agency Athlete brand.

Our team includes veteran industry professionals that offer real-life lessons with proven strategies that help lead you to sustained success.

So, if you’re looking to become a sports agent or improve your skills then look no further than right here for all your sports business educational needs. We look forward to working with you.

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johnHLearn the Sports Agent Business

Professional Opportunities Are About Promotion as Much As Playing For Small School Football Players

on April 12, 2019

Athletes from major FBS programs are going to be the ones that professional sports teams look at first when it comes to the draft and free agency. It isn’t necessarily because they are the only guys worth giving a shot.

In some cases, it will be only because teams know of one player more than another because he played for a more high-profile school. He received the exposure needed to get a shot at the next level because of who he played for—not how well he played.

For talented players that did not have the good fortune of attending a major university, this is a frustrating reality. But it is a reality that can be overcome with one thing—the right promotion.

That is not to say that small school players should volunteer to take the rookie minimum just to get a shot. No, since pro teams are not aware of who they are, they need to educate those teams. The need to create a bio that can be sent to every scout they can find contact info for.

They need an online presence, but not one that shows off the awesome tan they got on Spring Break. It needs to focus on who they are as an athlete and a player. It needs to tell teams why the need to give a player they have never heard of a shot.

Sound like a daunting task? Well—it is, but if you have an agency that can do it all for you, then you can focus on the game while someone else helps find you a tryout.

Once you get that tryout, it is no longer about where you played or how much you were on television. It is about you and your ability to play.

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johnHProfessional Opportunities Are About Promotion as Much As Playing For Small School Football Players

How to Get Motorsport Sponsorships

on April 11, 2019

Getting into racing is a lot like every other professional sport in that it requires more than just talent. If your name does not happen to be Earnhardt or that of another famous racing family, it also requires a healthy amount of promotion. But unlike every other sport, opportunities in racing hinge on one thing.

Money.

You can be the best driver that has ever sat behind the wheel of a car. But if you don’t have the money to pay for a car, car parts, fuel, a crew, and transportation to and from races all over the country, you are not going to be driving anywhere other than the freeway.

Luckily, there are a lot of businesses that are open to the idea of sponsoring race car drivers if that driver can do something for them (i.e., sticker on their car, patch on their suit, etc.). Promote them, and they are open to sponsoring you.

Okay—but how do you find these guys? How do you know who to talk to or what to say?

Well, first, you have to develop a sponsorship deck, a proposal that sells companies on the exposure they will get by sponsoring you. Then, through research, you identify some local and national brands that you want to target and find the right contact information (easier said than done).

Then you start contacting them.

It can be a long, painstaking process filled with more downs than ups and isn’t guaranteed to work. But if you have the right agency behind you, they can find the motorsports sponsorship opportunities you need.

You can focus on doing what you do best—drive.

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johnHHow to Get Motorsport Sponsorships

New Football Leagues Provide More Opportunities for Small School Players

on April 2, 2019

Every year there are a small handful of players from small schools that are fortunate enough to get a chance to play professionally. Those guys aren’t the only ones with the talent, skill and athleticism necessary to play at the next level.

They are the select few that will at least get an opportunity to make an NFL or CFL roster. It isn’t necessarily because teams do not want to give them shot. But there are only so many guys that can be invited to training camp and even fewer that can be signed.

Historically, there just haven’t been enough opportunities. However, with the advent of new leagues like the XFL next year, that is starting to change.

The XFL has been getting a lot of attention in the media, but in reality, there are several professional minor leagues in existence that are dying to give underappreciated, talented players a shot.

The MFL, or Minor Football League, has been around since 1993. The Gridiron Developmental League started up in 2010 and the Rivals Professional Football League has been in business since 2012. There are also a handful of indoor/arena leagues (i.e., the Arena Football League and Indoor Football League).

Let’s not forget The Spring League.

Opportunities are out there. But just like NFL scouts and coaches don’t hear about small school guys, those same small school guys don’t hear about the litany of options that are available to those who really want to keep playing beyond college.

That can be where it helps to have someone in your corner; a player marketing service that keeps you informed about these other leagues and makes sure those leagues know about you.

Going somewhere other than a major FBS program shouldn’t exclude you from getting a shot at playing at the next level. But you (or the right service) may have to do a little extra work to get there.

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johnHNew Football Leagues Provide More Opportunities for Small School Players