Athletes from major FBS programs are going to be the ones that professional sports teams look at first when it comes to the draft and free agency. It isn’t necessarily because they are the only guys worth giving a shot.
In some cases, it will be only because teams know of one player more than another because he played for a more high-profile school. He received the exposure needed to get a shot at the next level because of who he played for—not how well he played.
For talented players that did not have the good fortune of attending a major university, this is a frustrating reality. But it is a reality that can be overcome with one thing—the right promotion.
That is not to say that small school players should volunteer to take the rookie minimum just to get a shot. No, since pro teams are not aware of who they are, they need to educate those teams. The need to create a bio that can be sent to every scout they can find contact info for.
They need an online presence, but not one that shows off the awesome tan they got on Spring Break. It needs to focus on who they are as an athlete and a player. It needs to tell teams why the need to give a player they have never heard of a shot.
Sound like a daunting task? Well—it is, but if you have an agency that can do it all for you, then you can focus on the game while someone else helps find you a tryout.
Once you get that tryout, it is no longer about where you played or how much you were on television. It is about you and your ability to play.