Agent Profile

JOHN HERNANDEZ

CEO of Agency Athlete LLC
NFLPA Contract Advisor
American University
New York, NY

BIO

John is the CEO of Agency Athlete LLC, a full service sports management company. John is a certified NFLPA Contract Advisor with over 15 years of sports business experience.

John represents professional athletes, media personalities and sports properties. John is a noted dealmaker that draws from a diversified background in sports management, marketing, branding, social media, public relations, publishing and licensing.

John leverages his experience across sports, entertainment and business to generate innovative opportunities for his clients. John’s personal relationships with professional football executives have proved invaluable for football players of all levels.

John is a skillful negotiator and savvy sports marketer that has crafted a variety of innovative deals. John has negotiated millions in player contracts, sponsorships, endorsements, appearances, memorabilia and licensing deals. Over the years, John’s expertise has delivered measurable results for his clients.

John intimately understands how difficult it is to have a successful career in professional sports. With the average NFL career lasting only 3.8 years it is imperative to have a viable post-career plan. John has made it his mission to prepare his clients for enduring success both on and off the field.

John has been featured in national media including Money Magazine in April 2016 where he shared salary negotiation tactics for employees and ESPN The Magazine in September 2009 for their “Dream Jobs in Sports” series.

John serves as a sports business instructor for Sports University where he teaches aspiring sports agents the tools of the trade.

John is a graduate of American University in Washington, D.C. where he received his undergraduate degree in Justice. John interned at The White House, Office of Scheduling and Advance for the President. John was also a NCAA Division I wrestler.

John is married with two daughters and currently resides in New York City.

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