How to Get Motorsport Sponsorships

on April 11, 2019

Getting into racing is a lot like every other professional sport in that it requires more than just talent. If your name does not happen to be Earnhardt or that of another famous racing family, it also requires a healthy amount of promotion. But unlike every other sport, opportunities in racing hinge on one thing.


You can be the best driver that has ever sat behind the wheel of a car. But if you don’t have the money to pay for a car, car parts, fuel, a crew, and transportation to and from races all over the country, you are not going to be driving anywhere other than the freeway.

Luckily, there are a lot of businesses that are open to the idea of sponsoring race car drivers if that driver can do something for them (i.e., sticker on their car, patch on their suit, etc.). Promote them, and they are open to sponsoring you.

Okay—but how do you find these guys? How do you know who to talk to or what to say?

Well, first, you have to develop a sponsorship deck, a proposal that sells companies on the exposure they will get by sponsoring you. Then, through research, you identify some local and national brands that you want to target and find the right contact information (easier said than done).

Then you start contacting them.

It can be a long, painstaking process filled with more downs than ups and isn’t guaranteed to work. But if you have the right agency behind you, they can find the motorsports sponsorship opportunities you need.

You can focus on doing what you do best—drive.

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johnHHow to Get Motorsport Sponsorships