NJ Advance Media (NJ.com) sought to build an online video network broadcasting NJ High School Sports. They needed an agency to signup schools and negotiate their individual video streaming rights.
Agency Athlete was contracted to develop the HS Sports Video Network across the state of New Jersey. Agency Athlete developed the sales strategy to solicit schools, navigate the local school Boards, negotiate the individual video streaming rights and eventually signup the schools.
Dealing with local bureaucracies can be a complicated process, especially when introducing new technologies. Within 12 months Agency Athlete was able to signup 32 schools including nationally ranked athletic programs like Don Bosco.