Celestial Voyagers Launches Sports Experiences Group Travel Division
Issue: Celestial Voyagers, LLC is one of the premier group travel agencies serving the academic market. The company was seeking to create new business opportunities in other travel markets.
Solution: John Hernandez of Agency Athlete is a sports marketer with extensive contacts across professional sports. John proposed an opportunity to penetrate the lucrative sports travel market. John was able to conceptualize an innovative sports group travel program that was based on memorable experiences across all major professional sports. The goal was to go beyond the normal sports travel program and deliver a unique experience that no other travel company offers. Some of the elements include VIP event access, socializing with professional athletes, exciting excursions and all this while experiencing the event through the local fan’s perspective.
Take-away: John proposed a new business opportunity to capture significant market share in the sports travel industry. John was able to conceptualize an innovative sports travel program based on memorable experiences across the NFL, MLB, NBA, NHL, NASCAR, MMA, PGA, Boxing and Action Sports. Celestial Voyagers is now pursuing the sports travel opportunity that could soon be a major revenue driver.