XL Energy Drink which is popular in Europe sought to increase their exposure in North & South America in an intensely competitive beverage market. XL Energy Drink was in search of a branding agency that could assist them with a wide-range of services in order to execute their vision.
We began with a comprehensive review of the brand assets and how to position in the region. The first priority was to develop a North America centric website that leverages social media. Next step was to launch a dynamic Facebook page that encouraged increased social engagement. In collaboration with XL Energy Drink’s marketing department we designed numerous billboards to be placed in New York and South America. Lastly we worked to socially distribute a humorous video that went viral on YouTube.
Working with XL Energy Drink was an exciting challenge considering the saturation of Energy drinks in North America. We were able to accomplish a variety of initiatives to position the brand in the marketplace by leveraging social media.