Brian Cushing Utilizes his Blog to Document his First Year in the NFL
Issue: In 2009, newly drafted Houston Texans linebacker Brian Cushing wanted to document his first year in the NFL through personal blogging.
Solution: Agency Athlete teamed up with Brian to provide an online platform that included robust editorial support. We streamlined the process in order to spur consistent content generation so Brian could more easily engage his fan base. During his first year in the NFL, Brian utilized our support services, which resulted in him being quite active on his website, Facebook and Twitter pages, leading to unprecedented fan support as he connected with fans on a grassroots level. He eventually was named NFL Defensive Rookie of the Year.
Take-away: We advise all of our athlete clients to control their message by distributing the content on their own personal digital property. This enables pro athletes to leverage their fame with social media in order to effectively communicate their message. Brian Cushing decided to take a proactive role in engaging his fan base on a consistent basis.